If you spend time on the web, you may see a big change in the way Google presents search results.
To illustrate my point, let’s look at Digital Marketing Company Newcastle the SERP to simple questions such as “how do I plant tomatoes?”:
Note the full paragraph withdrawn directly from your domain and displayed as the first result on the SERP.
What we have here is the answer box – a coveted slot that marketing folks have dubbed “zero.”
Answer box, also known as feature pieces, are blocks of text presented above organic results more answer a search query (usually a question). The text is taken from a site on the first page of the SERP, and always include a title and a URL to clarify the origin of the content for searchers.
Why Answer Box No?
In search engine optimization, we are always trying to figure out what Google is doing, and why. We are more adaptive to the changes made by Google, the more successful we remain as search marketers.
When it comes to the answer box, the reason is pretty straight forward. As Google puts it, the answer box designed to make life a little easier seeker by presenting the information they find there on the page view for them.
This makes it so the search does not have to click on the page looking for a direct answer.
No answer boxes in addition to a number of new search results feature being launched by Google. New features include graph knowledge, carousel images, and search results are enriched. Together, Google hopes to achieve two overarching s:
Respond more accurately to Searcher intentions
Reducing the volume of organic search to encourage marketers to spend more on Adwords (Google has just released a new version of the plush Google Adwords actually!).
“In making the experience more seamless search, Google has, at the same time, rocked the SEO world.”
There is one thing: the organic search volume is gradually reduced. Pay-per-click (PPC) advertising banner and new features Google is taking a big piece of cake, and there is nothing we little people can do about it.
Ranking in organic search is harder than ever – but do not start panicking yet. With almost 100% of the proceeds going to the site answers the box between positions 2-10, website owners want money sites should really be jumping with joy!
Why? For three reasons
Downgraded the site can get to the top of the search results because they have content that matches the search intention. We have entered the era of semantic search, in which the high-quality content usually rank signal stronger than your backlink score.
If your site is already featuring on the first page, you basically can get zero without changing the position of your content.
In this guide in the answer box, I will run through some of the most effective strategies for “zero rating” in the era of semantic search. But before diving into strategy mode, it is important to understand how to work the answer box.
How to answer the box work?
Answer box is the latest in a long line of Google iterations have been made to simplify the trip search with a better understanding searcher intent.
You could say that Google has made incremental improvements in this area since Day 1. However, over the years Digital Marketing Companies Newcastle the technology just is not good enough to interpret the implicit meaning of the search query. It used to be that all backlinks are measured the same as the Google bot, which everyone (including Google), know to be too simplistic.