If you are thinking of developing your online store, you must have heard a lot about Magento. It is an open-source eCommerce platform mainly used for building online stores.
I am sure you will agree with me if I would say that eCommerce stores have become a huge thing and have replaced brick-and-mortar stores. Right?
The reason is comfortable shopping experiences, no buying pressure, no waiting queues (or crowds), and more. Moreover, a study has found that there are 2.14 billion digital buyers in 2021 worldwide, and the number will increase in the coming years.
Therefore, it is imperative to own a sales-driven online store. For that, I would suggest you build your online store from a reputable and well-versed eCommerce web development company ASAP.
Having said that, Magento 2 (an advanced version of Magento) is winning hearts all over. There is no doubt why businesses are choosing Magento web development services.
Are you curious to know the reasons for choosing Magento 2 for your eCommerce store development? Keep reading this blog post to know the benefits of choosing Magento 2 for developing eCommerce websites.
Let’s start with a slight comparison between Magento and Magento 2.:
Is Magento 2 Different from Magento?
The notable differences between Magento 2 and Magento are fast speed and SEO-friendliness. Also, Magento 2 supports advanced PHP that enhances the website speed.
Most importantly, Magento 2 takes numerous orders hourly and has a faster loading speed than Magento. Moreover, it has cleaner coding with a user-friendly dashboard.
Therefore, if you consider adopting Magento development services, you should choose it immediately because several benefits of Magento 2 will help you reap an incredible profit.
7 Powerful Benefits of Magento 2 That You Shouldn’t Overlook
1. Responsive Design
Why choose Magento 2? Because it has a responsive design. Yes, it is one of the primary reasons to choose Magento 2 as there are 3.8 billion smartphone users worldwide, and the number is ever-increasing.
Therefore, every business owner must make their eCommerce store mobile-friendly. The responsive design of Magento 2 attracts a wider audience (irrespective of the device you use).
Consequently, the responsive design improves conversion rate, lowers bounce rates, and, most importantly, it is easy to maintain.
2. Enhanced Scalability and Performance
Who doesn’t want to increase scalability and performance for their eCommerce store? Everyone does. So, if you are looking for that one eCommerce platform that will provide you the same, you must adopt Magento 2.
Magento 2 is incorporated with an indexer that quickly enhances the store’s performance by transforming the crucial data (such as prices, catalog data, or stores) by offering an indexes table.
Moreover, it has a full-page cache that reduces the risk of process blocking. Consequently, it improves the page loading speed, making Magento 2 platform more scalable.
3. Improved Security
Many users hesitate to share their personal information like credit card details, phone number, or address, but with Magento 2, they can relax as it is backed with improved security.
Yes, enhanced security is also one of the top reasons to use Magento 2 for eCommerce website development. It builds the customer’s trust that encourages them to make more purchases from the store.
Magento 2 uses a two-step verification code, has an SSL certificate, and creates a backup that entirely secures the internet store.
Thus, if you outsource your eCommerce website development project to a Magento development company, you can have a secure online store for your business.
You can read this guide to know the proven tips to secure your Magento eCommerce store from hackers.
4. Multilingual and Supports Multi-Currency
The two unavoidable Magento 2 benefits are multilingual and multi-currency support. Now, business owners (like you) can have customers across the globe as it accepts all kinds of currencies and has an option for each language.
Customers from all over the world can access your store smoothly and that eventually expands the eCommerce store’s revenue. It improves the brand image and gives apt solutions with an easy payment process and fast tax calculations.
Thus, you can opt for Magento development services from a reliable development partner to integrate multilingual and multi-currency functionalities in your eCommerce store.
Moreover, it enhances the user experience as they can pay using their local currency.
5. Better Checkout Process
Why should businesses choose Magento 2? Are you still wondering about this? If yes, the answer is simple. It has a better checkout process.
Yes! One of the most obvious reasons to choose Magento 2 is the simple checkout process with easy customization. It lets business owners separate the database, which improves the speed of the checkout process, and enables the customers to select the product, add it, and place the order effortlessly.
Lastly, Magento 2 checkout process requires less customer information (and steps) which saves shoppers time.
6. Easily Upgradable
Everything requires an upgrade and especially eCommerce stores. Also, as a business owner, you must know how tiring it is to upgrade an eCommerce store.
However, when you adopt Magento 2, you have a sense of relief because you know that it has an easy upgrading procedure. Once you upgrade your eCommerce store, the risks of security are less, hackers won’t be able to hack your eCommerce store, and your internet store will become bug-free.
7. Analytics and Advanced Reporting
The last Magento 2 benefits that you surely can’t miss are advanced analytics and advanced reporting.
It is imperative to keep track of the store’s performance, and Magento 2 does that smoothly and effectively. It has some built-in analytic tools, such as Google Tag Manager and Google Analytics.
These tools measure your eCommerce store and analyze how it’s performing. Magento 2 provides reports via web interfaces and gives insights into 3 crucial areas– orders, customers, and products. The records are regularly updated.
I hope I have made it easy for you to decide whether choosing Magento 2 for your eCommerce store will be beneficial for you or not.
As far as I know, it would be a great option as it enhances the site’s scalability, has a better checkout process, supports multi-currencies, and has an advanced reporting system.
So, choose a competent Magento development company to turn your dream of having an eCommerce store into a reality.
Read more: 5 Simple Tips to Start an Ecommerce Business