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How To Design A Book Cover & Layout That Sells In 10 Easy Steps

Whether in a physical or online store, you will notice innumerable books wanting to grab your attention. However, the one with an eye-catching cover design is likelier to get picked or clicked on by the potential reader. Once they take the publication and flip the pages, the appealing and professional layout will persuade the readership to get their wallet out of pocket.

You see, irrespective of how readable-worthy content you have written, your product will not make sales if your bookcase and formatting aren’t attractive enough. If you wonder how to make them striking, pour all your attention into this blog. We will share ten excellent tips that will transform your book into a masterpiece on the shelf.

10 Easy Tips To Design Book Cover & Layout That Instantly Captivates Readers

  1. Understanding The Importance Of A Professional Cover Design

A professional-looking book cover holds immense significance in hooking readers and conveying the essence of your book. It serves as the first point of contact for potential readers and can significantly influence their decision to explore further. A visually appealing book cover design causes curiosity and creates a positive impression of the book’s quality and professionalism. Therefore, investing time and effort into creating a captivating exterior is crucial for attracting readers and establishing credibility. If you cannot make a professional one by yourself, outsource to expert designers.

  • Researching And Gather All The Inspiration

When creating an exceptional cover design, you must immerse yourself in the world of book covers. Take a trip to local bookstores or explore online platforms to observe bookcases within your genre. Analyze the elements that make particular book jackets successful and memorable. Look for patterns in typography, colour schemes, and imagery that resonate with your target audience. Additionally, creating a mood board can be a helpful technique to collect visual inspiration and make an attention-grabbing cover.

  • Defining Your Book’s Essence And Target Audience

Before delving into the design process, it is crucial to clearly understand your book’s essence and the audience you aim to attract. Identify the key themes, tone, and emotions that your book embodies. It will help you choose the design and create something that accurately represents your publication’s content and appeals to the right readers. Consider the preferences and expectations of your potential readership to ensure your chosen design aligns with their tastes and interests.

  • Choosing The Right Typography

Typography is essential for conveying your book’s mood, genre, and overall aesthetic. Explore different font styles, considering their legibility and suitability for your genre. Serif fonts often provide a traditional and formal feel, while sans-serif fonts convey a modern and sleek look. Script fonts can offer elegance or playfulness, depending on their style.

Experiment with combinations of fonts to find a harmonious balance that complements your publication’s theme and captures the consciousness of potential readers. Besides, considering a book editing service to ensure your inner content is flawless will keep your readers indulged in your product.

  • Use The Color Psychology

Colours have the power to evoke emotions and leave a strong visual impact. Understanding colour psychology can help you choose a colour scheme that effectively communicates the mood and genre of your book. For example, warm tones like red and orange cause passion or excitement, while cool tones like blue and green evoke calmness or mystery. Select hues that align with your publication’s content and resonate with your target readers. Remember to maintain a visually pleasing contrast between the text and background to ensure readability.

  • Designing A Captivating Cover Image Or Illustration

An eye-catching image or illustration can significantly enhance the appeal of your book cover. You can take the help of a professional illustrator or graphic designer to create visually striking and relevant artwork. The bookcase should communicate your story’s genre, theme, or central idea, persuading readers to pick up the publication and delve into its pages. Thus, ensure the artwork aligns with your book’s content and resonates with your target audience.

  • Crafting An Attention-Grabbing Title And Subtitle

The title and subtitle of your book are essential elements that can appeal to readership and provide a glimpse into your story. Develop a title that engages potential readers and reflects the inner content of your book. Complement the title with a compelling subtitle or tagline that further clarifies your book’s genre, theme, or unique selling point. The text should be clear and easily readable in various sizes, ensuring it stands out clearly against the background. Experiment with different font styles, sizes, and arrangements to find the perfect combination that captures attention and piques curiosity.

  • Balancing Visual Elements

A well-designed cover balances various visual elements, including typography, images, and other graphical elements. Arrange these elements harmoniously on the bookcase, ensuring they complement each other and convey a solid message. Avoid cluttering the book jacket with too many features, as it can overwhelm the viewer. Instead, focus on creating a clear main point that immediately grabs attention and offers a peek into the inner content.

  • Creating An Eye-Catching Back Cover

While the front cover is the primary attraction, the backside is equally important in providing essential information and alluring readers to purchase. Include a concise and compelling book description that offers a glimpse into the story and generates curiosity. If available, showcase positive reviews to build credibility and trust. Add relevant author information and a brief biography to establish a personal connection with the readership.

  1. Ensuring Consistency, Readability, & Accessibility

Choose an appropriate page size and margin settings that align with industry standards and reader preferences for the perfect layout. Create consistent typography throughout the book, including font styles, sizes, and spacing to boost readability. Furthermore, ensure proper contrast between the text and background colours to increase accessibility for readers. Thus, ensure appropriate formatting for chapter headings, page numbers, and other elements to create a visually pleasing and professional layout.


Creating a professional cover design and book layout involves several key steps. It begins with understanding the importance of a well-designed bookcase and conducting research to gather inspiration. Defining your book’s essence and target audience helps guide your design choices, including typography, colour schemes, and art. Balancing visual elements, crafting attention-grabbing titles, and creating an eye-catching back jacket are crucial aspects of the design process.

When moving on to book layout, consistency, readability, and accessibility should be prioritized. By following these steps, whether you work with a professional designer or tackle the design process yourself, you can create the perfect cover design and layout. This way, you capture readers’ attention and enhance the overall reading experience.