How Brands Should Run A Social Media Campaign for Halloween

Halloween is a unique celebration that people of different ages and nations celebrate. Due to this, marketers also adore this event. It’s simple enough to join in the excitement with just a few Halloween social media marketing suggestions. While you’re at it, you can also increase brand recognition and engagement. 

And through this, We want to provide spine-tingling, spooky social media content ideas that you may use with Halloween only a few days away. 

As a business owner, you must concentrate your social media marketing efforts right now and increase your internet visibility. Here are 6 relevant strategies for using social media to promote your company over the Halloween season. Find out what’s in store for you. 

Six Ways Brands Should Run A Social Media Campaign For Halloween 

There are currently 4.26 billion users of social media platforms worldwide. Given these figures, it is obvious that you should advertise your services when users are startlingly scrolling around the platforms. Keep reading to learn the strategies to make your Instagram and business explode.

#1 Create Hashtags For Halloween 

Use hashtags to classify your material on social media and make it searchable for users. They are a fantastic technique to attract attention and foster desired audience participation.

It’s crucial first to decide your end goals to build an effective hashtag. You want this hashtag to successfully support the desired goals, like a 15% increase in social media followers, or have the hashtag be used more than 1,000 times. The choice of social network or networks to use is then crucial. You can stress platforms like Instagram since it is widely popular. If you’re able to run a successful hashtag campaign then you can generate a huge user-generated content and also gain a wide engagement rate around your brand.

#2 Offer A Halloween Discount 

Seasonal discounts and promotion codes are excellent ways to sell more goods because everyone likes a good deal. Additionally, since everyone is attempting to make a sale during the busiest Christmas season, getting a head start on Halloween by marketing your goods will help you advance.

Create a seasonal discount representing your brand’s marketing objectives, whether to bring in new consumers, keep existing ones, or do a bit of both as one Halloween marketing idea.

#3 Launch Halloween Giveaway

Seasonal discounts and promotion codes are excellent ways to sell more goods. It is because everyone likes a good deal. Moreover, since everyone is attempting to make a sale during the busiest Christmas season, getting a head start on Halloween by marketing your goods will help you advance.

Create a seasonal discount representing your brand’s marketing objectives, whether to bring in new consumers, keep existing ones, or do a bit of both as one Halloween marketing idea.

#4 Embed Instagram Feed On Website 

While you’re at it, you may use this material on the website to raise website engagement using Instagram marketing campaigns. Remember that any images you use in marketing efforts are valuable resources that you may use elsewhere, such as on your blog or website.

You can embed Instagram feed on the website to display Halloween-themed content. On one website, this will have a significant effect on user engagement. You can use any social media aggregator service to incorporate the Instagram Widget on a website. The nice part is that these platforms don’t require any coding. You can modify the feed’s themes and layouts to reflect your website‘s style. 

#5 Host A Challenge 

A fantastic method to interact with your audience and increase brand recognition is to host a challenge. Additionally, it serves as a method of requesting that customers interact with your brand and post good reviews online. Your fans should enjoy a Halloween challenge that puts them in the holiday mood.

Consider fun activities that, ideally, don’t put your followers through too much trouble when coming up with your challenge. It may be as simple as sharing a video of yourself online, or it could involve more effort, like preparing treats with a Halloween theme and publishing them online. You can draw inspiration from current trends, but the goal is to make your brand or product the center of attention. 

#6 Create Memes Around Halloween 

Memes, hugely popular everywhere, are increasingly important in many firms’ marketing strategies. And they are driving outcomes. Meme use resulted in around ten times higher reach with 60% organic engagement, according to research by meme platform Memeois shared with Forbes.

Meme use resulted in around ten times higher reach with 60% organic engagement, according to research by meme platform Memeois shared with Forbes. Regular marketing graphics produced 5% engagement on Facebook and Instagram.

#7 Pricing parameter

According to the pricing parameters also, the range depends entirely on your business model. If you are a new start-up, you also have a variety of aggregators to choose from, starting from as low as $9 per month. The task is to choose the apt and affordable tool for the marketers.

Wrapping Up 

Now that october is halfway over, it’s time for you to incorporate these suggestions into your marketing plan to start earning money, expanding your following, and creating a strong brand.

Instagram is a fantastic area to be involved as a brand owner. You can get the traction you want with its help. As of now social media platforms are gaining huge popularity and engagement because of the large user base. However, with new technology evolvement and updates, social media platforms are making platform to be more convenient for businesses. So, that they can share their products and services among the audience worldwide and promote their business.

For example, Instagram – one of the most popular social platform out their with huge user base has introduced a feature named “hotspot” that allows user to tag products available in a picture. Hence, making it ease for people to easily view products in just a few click and if they love it then they can purchase it directly from the relevant Instagram account. These are some of the ways to run a successful social media hashtag campaigns for your business.