Each social media platform in the social media landscape has different usage and significance. For example – Instagram is known for visual-based content, and people generally use it to showcase images and videos. YouTube has video-based content, and users use it to post videos related to their business. And when it comes to LinkedIn, it comes out as professional help for business. LinkedIn users use the platform to find jobs, increase their business circle, meet more industry professionals and leaders.
While platforms themselves provide various measures to promote brand/product and boost the reach, many businesses opt to embed LinkedIn feed on website to extract maximum benefit from the platform.
There are various methods to embed Linkedin posts on the website, but we have listed the simplest ways to do it for your convenience. But before that, if you are still in a dilemma about this strategy. Then here are some major advantages of embedding LinkedIn posts on the website that might clear your doubts.
Why Should You Embed LinkedIn Widget On Website
As the world is marching towards online establishment and presence, it becomes necessary to have a stand-out website. People often consider a brand’s reputation and quality based on its online presence. And this is where this strategy to embed LinkedIn posts on the website jumps in. Besides working on the website, it provides various other advantages that add great significance to this strategy. Here are some of the major benefits of adding LinkedIn posts to the website
- Brings vibrancy to your website
- Make your website informative
- Creates awareness about your LinkedIn presence
- Helps to post job openings on the website as well.
The strategy has various other benefits, but in our eyes, these benefits appear crucial for any business.
So now you know some major advantages of embedding LinkedIn posts on the website. Now let’s dive into the topic and learn how to embed LinkedIn posts on the website.
Manageable ways to add LinkedIn posts on the website
Adding LinkedIn posts on the website is a simple task, and the following techniques make it easier and more manageable. Even if you belong from a non-technical background, you can still apply these techniques.
#1 Social Media Aggregators
Social media aggregators are amazing tools that help in gathering social feeds on the website. It allows users to curate and customize the feed before displaying them on the website. Most of the tools provide a dedicated LinkedIn widget that helps collect and add LinkedIn posts on the website.
It makes the embedding process hassle-free. All you have to do is – collect LinkedIn posts using the social media aggregator tools, generate the embedding code, and paste it on the backend of your website.
Alongside easing the embedding process, it also provides various other features that bring further advantages and significance to this strategy.
Like you have the facility to customize your widget as per your need, you can change the font size, font style, and more to match your widget suit your style. Also, you can choose the appropriate layout and style that matches your website’s style, bringing out the visual appeal and professionalism of the website.
The feeds are responsive. Hence you don’t have to manually change the display setting as per different devices. The widgets adjust as per screen size, making it easy for visitors to go through the content.
There are various social media aggregators that are available in the market that provide you with the ease of embedding and offer various features.
#2 WordPress Plugins
WordPress is one of the major website-building platforms. It has emerged as a favorite because of its ease of functioning and plugins. WordPress plugins not only enhance the beauty of the website but also add functionality to it.
So, if you are using a WordPress website, you have the ease of embedding Linkedin posts as you can find various plugins that work dedicatedly to collect and display the LinkedIn feed on the website.
You have to install the desired plugin, collect the feed using the same plugin, and add them using shortcodes. And that is it, with a few simple steps, you can own a good-looking website that showcases your LinkedIn profile. It provides the same features as social media aggregators. Like, you can modify the widget as per your requirement, or choose an appropriate theme/layout for your widget that matches the style of your website. The consistency on the website makes it more pleasing to the eye and creates a good impression on visitors. And we all know how important it is to have a good impression on consumers.
We recommend you to use then technique if you have a WordPress website.
Also Read – 5 Ways To Use Hashtags in Social Media
If you want to avoid using any tool for embedding and do want to avoid personalizing the widget, then we recommend you to use this technique. You can easily upload a screenshot of each post.
All you have to do is take a screenshot of the post that you want to showcase on your website and upload it on the backend of your website.
But it can turn out to be a tedious task, as you have to click the screenshot for every post you want to display on the website. But keep in mind that you cannot customize the widget as per your need.
LinkedIn provides a great aid to the business, so adding it to your marketing plan is a smart move. You can amplify the benefits from the platform by opting to embed LinkedIn posts on the website. Adding LinkedIn posts on the website is a simple task that provides great results. With the above-mentioned techniques, you can easily embed LinkedIn posts on your website. Moreover, you do not even require any coding knowledge or skill to adopt these techniques.
You now have some of the easy ways to adapt the strategy, now what are you waiting for? Try these techniques now, and adopt the one that best suits your needs and style to grow business.